10 Fundamentals for good web design

Sean Marcus
3 min readJan 30, 2022

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Photo by Kevin Bhagat on Unsplash

Everyone loves websites that are pleasing to the eye. Sites that are easy on the eyes are more likely to be visited again and again. In this article, we will share some tips on how to make your website more visually appealing.

1. Keep it simple

The KISS principle (Keep It Simple Stupid) is a design guideline which suggests that design should be kept simple in order to be effective and easy to use. This is particularly important when designing for the web, as users are looking for easy navigation and a clear layout.

2. Use typography to create hierarchy and structure

One of the most important aspects of web design is using typography to create hierarchy and structure. Headlines should be larger and more prominent than the body text, and different types of text should be used to create a visual hierarchy.

3. Use whitespace to create focus and contrast

Whitespace is another important design tool, as it can be used to create focus and contrast. By using whitespace correctly, you can make certain elements of your design stand out more and make the overall design more visually appealing.

4. Use images and videos to add visual interest

Images and videos can be used to add visual interest to your design, and can help to break up the text and create a more engaging layout. Be sure to use high-quality images and videos that are relevant to your content.

5. Use color to create a visual theme

Color can be used to create a visual theme for your website. By using a consistent color scheme throughout your website, you can help to create a unified look and feel.

6. Use fonts to create a unique style

Fonts can also be used to create a unique style for your website. There are a wide range of fonts available online, so be sure to choose ones that match the tone and style of your website.

7. Use animation and Effects to add interest

Animation and Effects can be used to add interest and excitement to your website. However, be careful not to go too overboard, as too much animation can be distracting and overwhelming.

8. Use layout to control the user’s focus

Layout is another important tool that can be used to control the user’s focus. By using a layout that is easy to navigate, you can help to ensure that users stay on your website and find what they are looking for.

9. Use navigation to help users find their way around

Good navigation is key to a successful website. Navigation should be easy to use and intuitive, so that users can find what they are looking for with minimal effort.

10. Test your design on different devices

It is important to test your design on different devices, as different screen sizes can affect how your design looks and behaves. By testing your design on a range of devices, you can ensure that it looks good and functions correctly on all of them.

A good looking design can decide the difference between a good project and a great project. The right font, color, and layout can make all the difference when it comes to the overall look of your project. It can also help to create a more polished and professional appearance, which can be important when trying to win over clients or customers. Good design will sell your project and make it stand out from the competition.

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Sean Marcus
Sean Marcus

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